Yusuf Dikeç, who won the silver medal at the 2024 Paris Olympics hosted by France, has become a global icon with his relaxed demeanor. His striking pose has started appearing on various products and coffee mugs. This pose has particularly gained iconic status in European and Asian countries.
In addition to his Olympic performance, Dikeç’s images with his hand in his pocket during shooting events have made a significant impact internationally, marking his first step towards becoming a brand.
He has applied to the Turkish Patent and Trademark Office to register his pose.
